The National Seed Trade Association of Ghana (NaSTAG) recently concluded a groundbreaking two-day Seed Master Class for Seed Companies, marking a significant milestone in the country’s agricultural sector. The event, which took place on October 9-10 at the Legacy Crop Improvement Centre in Otareso, Eastern Region, focused on equipping participants with cutting-edge marketing strategies and business acumen.
Dr. Amos Rutherford Azinu, President of NaSTAG, emphasized the importance of the training, stating, “This masterclass is designed to enhance our members’ skills in delivering high-quality services to their clients, ultimately boosting the profitability of their businesses.”
The comprehensive program covered several crucial areas, including:
1. Seed Industry Overview and Challenges
2. Marketing as a Core Driver of Growth
3. Accounting: Bridging the Gap Between Business and Investors
Fifteen industry professionals participated in this intensive training, representing various segments of Ghana’s seed value chain.
NASTAG, founded in February 2016, serves as a unifying body for all seed value chain actors in Ghana. This recent initiative underscores the association’s commitment to advancing the country’s seed industry through education and skill development.
As Ghana continues to strengthen its agricultural sector, events like this Seed Master Class play a vital role in ensuring that industry professionals remain at the forefront of global trends and best practices in seed marketing and business management.